Strigo Apparel

    Strigo Apparel ®     Guadalajara / Jalisco / Mx.     ___       (Spanish)   Strigo es una línea de ropa alternativa de influencias indo-australianas. Su nombre ha sido inspirado en el valor físico y simbólico de la lechuza, especie presente en los 5 continentes, perteneciente a la familia de las estrigiformes. Una influencia alterna a la marca han sido los antecedentes de la Edad Media, donde la razón era vista a través de la fé, sólo así alcanzando la verdadera sabiduría. Es la combinación entre los orígenes de ésta época y la singularidad de nuestra figura nocturna que dan vida a la marca; la ave que extenderá su sabia esencia tan lejos como sus alas la lleven.   (English)   Strigo Apparel gives new meaning to the phrase, “Spread your wings.” The concept for this alternative clothing brand for men and women appeals to those looking for a clean but edgy look. Created by a small team in Guadalajara, Guillermo Castellanos, Moisés Guillén, Daniel Lyono, andPara Todo Hay Fans agency designed Strigo with striking colors, geometric elements, and a recognizable animal to represent the brand.    “Strigo is an alternative clothing line of Indo-Australian influences. Its name was inspired by the physical and symbolic value of the owl species present in 5 continents, belonging to the family of strigiformes. An alternate brand influence has been the history of the Middle Age, where reason was seen through faith, only then reaching true wisdom. It is the combination between the origins of this time and the uniqueness of our nocturnal figure that give life to the brand; the wise bird that will extend its essence as far as its wings can take it.”   White and gold hues give Strigo a prestigious and exclusive vibe while the black and gray colors add a grittiness. The owl used to depict the brand is drawn minimally while retaining a distinguished personality. Various graphics of lines and semi circles look almost like a new-age flag or family crest, and the geometric patterns imply intelligence and fine taste. Aiming for something different, Strigo Apparel is not completely like any other clothing brand we’ve ever seen, appearing equally clean and rough around the edges.   English project description by: The Die Line.      

Strigo Apparel ® Design Concept - Guillermo Castellanos Art Direction / Graphic Design  - Moisés Guillén Photography / Rendering / Interior Design /  3D Model - Daniel Lyono Guadalajara / Jalisco / Mx.​​​​​​​ Thanks for watching!