Neoshi

Neoshi® The Savant Sushi Hub Brand ID & Packaging Agency: Sr Brander Project: Brand Identity and Packaging Design Year: 2024 Step into the world of The Savant Sushi Hub, where sushi isn't just food, it's a lifestyle. Nestled in the vibrant heart of Carnaby, London, this isn’t your average sushi spot. It's where heritage meets a bold, modern twist, creating a hub for sushi aficionados and casual diners alike. With its roots firmly planted in Japanese tradition and its eyes on the future, The Savant Sushi Hub redefines what it means to savor the craft of sushi. At its core, this brand is a celebration of contrasts: precision and playfulness, tradition and innovation, elegance and energy. Every roll, every sip of Matcha Lemon, every design detail is crafted to spark joy, curiosity, and a little bit of culinary rebellion. The hub is a destination, not just for dining, but for discovering. Visually, the brand strikes a perfect balance. Minimalist Japanese kanji adds a cultural stamp of authenticity, while bold, modern typography ensures it stays fresh and approachable. The color palette dances between zesty freshness and grounded sophistication, echoing the quality and vibrancy of its offerings. Whether it’s the rich greens of organic matcha or the clean, crisp whites of fresh fish, every hue tells a story of quality. And let’s not forget the packaging, a standout feature. From sleek, recyclable Matcha Lemon cans to takeout boxes that could double as Instagram props, every design choice makes you want to savor the moment (and snap a photo). It’s health meeting hedonism, and we’re here for it. The Savant Sushi Hub isn’t just a place to eat. It’s where sushi gets a glow-up exciting, modern, and unapologetically cool. Whether you’re a seasoned connoisseur or just curious to explore, this hub welcomes you to taste tradition and innovation in perfect harmony.   Collaboration with Moisés Guillén (Designer) Supervision: Ernesto Serna